NPS stands for Net Promoter Score, a customer loyalty and satisfaction metric developed in 2003 by Fred Reichheld of Bain & Company. It is based on a simple, powerful question: “On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?”

What is NPS Score? Understanding Net Promoter Score in Business

In the ever-evolving world of business, understanding customer satisfaction and loyalty is not just helpful—it’s essential. One of the most widely used tools for measuring these qualities is the Net Promoter Score (NPS). Whether you’re running a global enterprise or a small online business, knowing your NPS can offer vital insights into how customers perceive…